If you’re an enterprise user dealing with it every day, perhaps it grows familiar and lovable. It’s got the kind of cluttered interface that drives me crazy. At some point, Dropbox added it to your computer when you weren’t looking by including it as an “update” to the basic sync app running on your PC. Thus the “all-new Dropbox experience” was born. You can use the Dropbox app for project management, with to-do lists, tasks, comments, a “team activity feed.” You can start meetings with Slack and Zoom. It’s all there in the app! You can start and edit Microsoft and Google-based docs, spreadsheets, and presentations.
In Dropbox’s dreams, it is evolving into a platform that enables enterprise users to create and collaborate without ever leaving the Dropbox app.
Only 2.4% of Dropbox users had been converted to paying customers!ĭropbox was pushed into a corner. Last year Dropbox had 600 million registered users, but only 14 million paying users. Today consumers have lots of good options for file syncing. In 2014 there were no good alternatives to LogMeIn.
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Unfortunately, at the same time, Google and Microsoft ramped up their efforts to commoditize cloud file storage, offering it far more cheaply than Dropbox, or bundling it with other services to create the impression that Google Drive and OneDrive file storage is “free.”ĭropbox has been having trouble converting users to paid accounts, but it can’t simply eliminate the free tier and live with the consequences, as LogMeIn did in 2014 when it killed its free remote access app. In 2018, Dropbox had its IPO and became a publicly-traded company, bringing pressure for constantly increasing revenue and profits. It added users at a dizzying pace by making its basic service free, and it made a bunch of money by charging for additional space. It’s frustrating that technology keeps changing, but this isn’t the end of the line for Dropbox.Īre we clear? This is interesting but not a reason to panic.ĭropbox pioneered cloud storage ten years ago.
I think it has the best balance of simplicity, features, and price for personal cloud file storage. It continues to be a simple and reliable cloud storage service. There is no reason to stop using Dropbox. I need to give you a bit of history to explain why.įirst, though, I want to be clear. Why is there an “all-new Dropbox experience”?ĭropbox is flailing around, pushing a lot of disruptive changes in the last year. Choose File Explorer (Windows) or Finder (Mac).Īfter making this change, you can still open the desktop app from the Start menu.
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